Ready your enterprise to capture AI opportunities and bolster your cybersecurity, data and AI policies and principles.
Ready your enterprise to capture AI opportunities and bolster your cybersecurity, data and AI policies and principles.
Whether your organization’s ambition is for AI to augment everyday processes or create something game-changing, the organization needs a set of foundational capabilities to succeed.
This guide can help IT leaders ready their organizations to:
Define their “AI ambition” and spot AI opportunities
Prepare AI cybersecurity
?
Adopt AI principles
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More than 60% of CIOs say AI is part of their innovation plan, yet fewer than half feel the organization can manage its risks. Narrow the gap — first by defining your AI ambitions.
GenAI has enabled machines to transition from being tools to being teammates. This is a big shift that comes with a potential dark side. The C-suite expects CIOs to lead the organization’s AI strategy to capitalize on the benefits of AI while avoiding the risks.?
The stakes are high, given the combination of AI excitement and disillusionment that exists in every organization — disillusionment, because the majority of AI projects have failed to deploy as projected.?
Gartner research finds that between 17% and 25% of organizations have said they planned to deploy AI within the next 12 months every year from 2019 to 2024, yet the annual growth of production deployments was only 2% to 5%.
To help increase the success rate, CIOs should start by helping set the organization’s AI ambition — that is, decide where and how you will use AI in the organization. Given that today’s AI can do everything, including decide, take action, discover and generate, it’s as important to know what you will not do.
An AI plan must take account of three key elements:
This reflects the type of business gains you hope to realize from AI. Opportunity ambition identifies where you will use AI (e.g., for internal operations or customer-facing activities) and how (e.g., to optimize everyday activities or create game-changing opportunities). Leverage the Gartner AI Opportunity Radar to map your opportunity ambition.
This reflects the technological options available for deploying AI, which can enable or limit the opportunities you hope to pursue. Organizations can deploy AI from public, off-the-shelf models trained on public data; leverage a public model and data adapted with your proprietary data; or build in house as a custom algorithm trained on your data. The more customization involved, the higher the investment cost and time to deployment — yet greater customization also enables game-changing opportunities.
AI risk comes in many forms, including unreliable or opaque outputs, intellectual property risks, data privacy concerns and cyber threats. There are also emerging regulatory risks related to the rules and restrictions that different jurisdictions may place on AI, including those related to copyright. Your organization will need to define its risk appetite as it relates to degrees of automation and degrees of transparency.
AI falls into two high-level categories in the organization:
Both everyday AI and game-changing AI have internal and external uses. Defining your AI ambition involves examining which combinations of everyday and game-changing AI, and internal or external use cases, you will pursue.
Investment expectations will influence these decisions, given that game-changing AI is not cheap. Though 73% of CIOs say they plan to invest more in AI in 2024 than they did in 2023, CFOs are skeptical about the results: 67% of finance heads say that digital investments have underperformed expectations.
To define realistic AI ambitions, consider three AI investment scenarios with your C-suite team:
Defend your position by investing in quick wins that improve specific tasks. Everyday AI tools have a low cost barrier to adoption, but they will not give your organization a sustainable competitive advantage. Investment here allows you to keep up with the status quo.
Extend your position by investing in tailored and custom applications that provide a competitive advantage. These AI investments are more expensive and take more time to deliver an impact, but they are also more valuable.
Upend your position by creating new AI-powered products and business models. These investments are very expensive, risky and time-consuming, but they have enormous reward potential and could disrupt your industry.
Finally, as CIOs engage business executives on their AI opportunity ambition, ensure they have an accurate understanding of feasibility. For example, you can’t capture opportunities without the requisite technology. You also can’t use AI when those who will use it — internally and externally — aren’t ready for it.
The Gartner AI Opportunity Radar (complete the form above for detail), maps AI ambition in terms of both opportunity and feasibility.?
Note that the biggest opportunities are likely disruptive innovations that could upend an industry and deliver high economic returns, but these are short on feasibility because they involve unproven technology and/or unwilling stakeholders.
The past six months has seen a flurry of AI models and tools released in the market. In addition, many large incumbent independent software vendors (ISVs) are embedding AI into their existing applications. Such competitive jostling is characteristic of most high-stakes, early-stage markets and makes for a confusing array of choices.
Using GenAI as an example, Gartner sees five approaches emerging for deploying AI:
Consume?GenAI embedded in applications, such as using an established design software application, which now includes image generation capabilities (e.g., Adobe Firefly).
Embed?GenAI APIs in a custom application frame so that the enterprises can build their own applications and integrate GenAI via foundation model APIs.
Extend GenAI models via data retrieval, for example using retrieval augmented generation (RAG), which enables enterprises to retrieve data from outside a foundation model (often your internal data) and augment prompts with it to improve the accuracy and quality of model response for domain-specific tasks.
Extend GenAI models via fine-tuning of a large, pretrained foundation model with a new dataset to incorporate additional domain knowledge or improve performance on specific tasks. This often results in custom models that are dedicated to the organization.
Build custom foundation models from scratch,?fully customizing them to your own data and business domains.
Each deployment approach comes with trade-offs between benefits and risks. The key factors influencing these trade-offs are:
Costs — Embedded applications and embedding model APIs are the least expensive of the AI deployment options. Building a model from scratch would be the most expensive. In between, costs vary widely, especially with fine-tuning, for which costs are high when updating models with billions of parameters.
Organizational and domain knowledge — Most AI foundation models are general-knowledge models. Improving accuracy requires organizations to bring domain and use case specificity through data retrieval, fine-turning or building your own.
Ability to control security and privacy — Security and privacy considerations are currently quite broad with GenAI. Building your own models or creating custom models via fine-tuning provides stronger ownership of key assets and more flexibility in terms of the controls you can implement.?
Control of model output — An AI foundation model is prone to hallucination risks, as well as propagating biased or harmful behavior. Data retrieval, model fine-tuning and building your own models might be preferred in high-control environments. Business-critical applications will require a human in the loop.
Implementation simplicity — Consuming embedded applications and embedding model APIs have advantages due to their inherent simplicity and time to market. They don’t have a significant negative impact in terms of current workflows.
Finalizing the AI opportunities the organization will pursue requires business leaders to articulate the level of risk they are willing to accept related to issues like AI reliability, privacy, explainability and security:
Depending on how it’s trained, all AI may be vulnerable to some degree of:
Factual inaccuracies, or partially true outputs that are wrong on important details?
Hallucinations, or fabricated outputs
Outdated information, due to knowledge cutoffs in the training data
Biased information in the training data, resulting in biased outputs
Privacy issues vary from the concerns about identifiable details in the training data to sharing data or outputs, including:
Sharing user information with third parties without prior notice, including vendors or service providers, affiliates and other users
Processing (re)identifiable data
Training with (re)identifiable data that can have real-life impact once in production
Sensitive or personal data being unintentionally leaked?
Proprietary, sensitive or confidential information entered as prompts or for data retrieval could become part of the knowledge base used in outputs for other users
Machine learning (ML) models are opaque to users and sometimes even to skilled experts. Though data scientists and model developers understand what their ML models are trying to do, they cannot decipher the internal structure or the algorithmic means by which the models process data. This lack of model understandability and therefore explainability — which Gartner defines as capabilities that clarify a model’s functioning — limits an organization’s ability to manage AI risk. Lack of explainability makes a model’s outputs:
Unpredictable
Unverifiable
Unaccountable
AI may become a new target for malicious actors to either access private data or insert code or training parameters to get the AI to act in ways that serve the adversary’s interests. For example:
Personal or sensitive information stored by an AI model being accessed by hackers.?
Hackers using prompts to manipulate a large language model (LLM) to give away information it shouldn’t.
LLMs being tricked into writing malware or ransomware codes.?
Balancing the risks posed by AI with the opportunities the organization wants to pursue requires CIOs to help define the relative roles of humans and AI. The goal is to strike a balance between the degree of automation (from fully automated to “human in the loop”) and the degree of explainability (from fully opaque “black box” AI to fully explainable).
Each CxO needs to declare their acceptable AI risk levels for the major processes in their departments and ensure they align with the AI opportunities they hope to pursue. For example, the head of HR might have a risk tolerance level centered on making the “safest bet” because of the sensitive nature of their work, while the head of customer service might aim for “responsible automation” to allow for automation that can be explained to customers, if required.
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